January 12, 2017
TheatreWorks Community Players (TWCP) is the recipient of a $10,000 Pick Up the Pace! grant from Harvest Foundation to help strengthen the organization by growing its brand and using technology to better serve the community.
Cari Zimmer, a member of the TWCP Board of Directors, said an eye-catching brand is essential to the success of an organization. She said despite being in the area for more than 10 seasons, many people still do not know of the organization’s existence or of its performances held in the Black Box Theatre.
“In an effort to reach people for our upcoming season, changes have been made to freshen the total marketing effort,” Zimmer said. “This project, when coupled with additional marketing initiatives, will allow TWCP an enhanced presence in the community. We hope to grow our donor base, sponsor base, audience size, volunteer base, and the number of new performers we bring into the theatre by increased publicity, accessibility and name recognition.”
The Harvest PUP! grant will assist in branding, marketing and signage for TWCP.
"TheatreWorks Community Players is so very thankful to be the recipient of a Harvest Foundation PUP! grant,” Zimmer said. “Renovations and upgrades will be made at the theatre to allow TheatreWorks Community Players a greater, more recognizable presence in the community. As a largely volunteer organization, we are excited to be able to reach out and engage new individuals in all parts of the community theatre experience from acting, to volunteering behind the scenes, and participating as a member of the audience.”
Sheryl Agee, impact officer and team leader at Harvest Foundation, said, “We are excited to support TheatreWorks Community Players as they embark on this new branding and marketing effort to connect volunteers and patrons to the arts. They are a strong, volunteer-run organization that has been a vital part of the Martinsville Henry County community for over a decade. In order to stay competitive, you need to be visible. We applaud TheatreWorks for being proactive and innovative to meet the ever-changing environment of our community.”
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